Rahul Bajaj

In 2026, SEO includes six components: technical SEO (site structure, page loading speed, indexing), on-page SEO (content, keywords, formatting), content strategy (topical authority, pillar-cluster architecture), off-page SEO (backlinks, brand authority), AI search optimisation (AEO, GEO, LLM visibility), and analytics. Most founders try to do all six simultaneously. However, the right approach is to be sequential

The first thing a startup must do for SEO is strengthen their website’s technical foundation, set up Search Console and analytics properly, ensure all the important pages are getting indexed, and host their blogs on the root domain. The second thing is identifying at least 10 BOFU (commercially driven) keywords. The rest, like building domain

SEO is a big challenge for most SaaS founders or startups. Most companies have zero clue about the direction, priority items, or roadmap, and hence struggle a lot in terms of visibility. Especially now, when the SEO landscape is undergoing such a significant shift from traditional blue links to AI-first visibility. If done correctly, SEO